8 Reasons Why Digital Advertising Works For Brands

Dubious about the impact of digital on your brand marketing efforts? Columnist Peter Minnium provides some hard data to help convince the skeptics out there.

I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me proof points for why digital advertising works for brand marketers?”

It turns out that she was in an annual review session with senior members of her consumer packaged goods (CPG) client, including those delightful folks from procurement, and one had asked, “Does digital advertising really work for brand advertisers?”

I was at first taken aback by this question; of course digital builds brands. Why else would the world’s leading CPG companies be investing so heavily?

Unilever increased its digital advertising spending by 40 percent last year, allocating about 35 percent of its U.S. budget to digital, while Procter & Gamble spends a third of its U.S. advertising budget on digital media.

After my initial shock, I set myself to the task of providing definitive proof to my friend. I am summarizing the proof points herewith, to aid all those who find themselves similarly questioned.

Web design style predictions for 2017

Where is design headed?

As 2017 approaches, many anticipate that web design style will continue on the path of more bold, visually impactful design. Most recently, UX/UI Designer, Ben Bate commented on the fate of design via blog, penning “6 Web Design Style Predictions for 2017” which we’ll put in layman’s terms for you.

How to Use the Google AdWords Search Terms Report

One of the most important aspects to consider for your AdWords strategy as we enter the holiday season is making sure users are only clicking on your ads if they are actually qualified leads. In other words, when the ad comes up, it was actually what the user was searching for in the first place.

To make sure searchers who land on your page are qualified, you need to use negative keywords.

Top Web Design Trends for 2017

Web designers in 2017 have to deliver an interactive, personalized and relevant user experience.

One size no longer fits all, and design teams need to address this reality. But how do web designers rise to the challenge? Here are some fast emerging web design trends you can expect to see more of in the year ahead2 — trends that will propel your website to the top in user experience.

Responsive Web Design: What It Is And Why You Need It

Have you ever visited a website on your mobile device and the page is not laid out right or the text is too small to read? That is because the website was not responsive. A responsive web design can make or break your business. It provides trust, authority and brand awareness.

In this article, we are going to talk about what responsive design is, why you need it and how it works.

New features may be coming to AdWords Responsive Ads

Some accounts are now requiring a square image.

It seems Google may be getting ready to test some new features for responsive ads in AdWords. Spotted by Jonah Pessin at HeBS Digital, Google is requiring two image sizes in some accounts. In addition to the landscape (1.91:1), Google also asks for a square (1:1) image.

AdWords Price Extensions spotted on desktop

Google is testing the mobile-first extension on desktop search results.

Google officially launched price extensions for mobile text ads out of beta in July. Not surprisingly, they now appear to be extending to desktop. Initially, price extensions debuted in a list on mobile, as shown in the example from Google below. As of last week, that format has switched over to a swipeable card format in which price extensions appear in a horizontal strip.