Budbo needed a website that would be SEO optimized, responsive, and illustrate the different applications they are building as well as facilitating in increasing downloads of their new mobile app. Also, the site would have to accommodate three different kinds of user types. People wanting information about the app, dispensary owners wanting to learn more about the dispensary web app, and growers wanting to learn about the tracking app.
The main objectives were to:
- Show the apps capabilities with images
- Accommodate content for three different user types
- Create a robust interface with graphics and illustrations
- Use whitespace and limited text to limit user processing and ease of use
- Use digital advertising to increase brand awareness