Unsecured personal loans are in an incredibly competitive market and brand loyalty is uncommon. To stand out and encourage trust, LoanMe needed to offer an informative website with exemplary user experience and feeling of trust.
We focused on the home page user journey by eliminating the top navigation and progressively disclosing the value proposition and offering on the Home page. The ultimate goal was to guide the user through the home page call-to-actions while communicating loan benefits.
The main objectives were to:
- Ensure continuity of customer experience from the calculator to the signup form page
- Increase the conversion of leads through the signup page
- Increase the number of newsletter subscribers
- Ensure users understand the benefits of LoanMe loans that are offered