Wellesley Pharma wanted to adapt its website to meet the needs of its audiences, 100’s of pharmaceutical companies. Designs were needed that would satisfy this diversity and variety, as well as provide a concise understanding of Wellesley Pharma’s product offering.
The main objectives were to:
- Provide a great level of usability and experience, allowing Wellesley Pharma‘s variety of users to self-educate
- Provide detailed information on the dangers of Nocturia and the benefits of Nocturol™
- Ensure clear and structured user journeys
- Include images that visually support the narrative