We kicked-off with a discovery phase, conducting stakeholder interviews and researching the top 10 U.S. pharma companies in order to thoroughly immerse ourselves in the business.
Using these findings, we created a new information architecture and confirmed our findings with Wellesley Pharma.
We built a single page design and reviewed the design to confirm our direction before designing the complete site.
We also created an intelligent, simple visual style for the homepage that complemented the user experience.
As with all our sites, we tested the site on several mobile devices to confirm site responsiveness, added keywords and meta descriptions for good SEO, setup Google analytics, and registered the site with Google search console.