How to Use the Google AdWords Search Terms Report

One of the most important aspects to consider for your AdWords strategy as we enter the holiday season is making sure users are only clicking on your ads if they are actually qualified leads. In other words, when the ad comes up, it was actually what the user was searching for in the first place.

To make sure searchers who land on your page are qualified, you need to use negative keywords.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *